About A&FI
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GEORGE & STEVE / A&FI

Two artists.
One strange little studio.

We're two whacky dudes trying things, following weird ideas and learning what makes an image worth keeping.

George and Steve in A&FI's illustrated space-station studio, overlooking a fantastical world.
Steve, A&FI co-founder

Steve

Worldbuilder. Asks a lot of “what ifs.”

Steve likes ideas that begin as jokes, grow an unnecessary amount of mythology and somehow end as convincing little worlds.

George, A&FI co-founder

George

Visual tinkerer. Refuses the obvious.

George keeps trying new directions until a strange concept stops feeling expected and starts feeling like itself.

What matters to us
while we experiment.

We do not pretend to have everything figured out. Our standard is simpler: was it worth making, and can we feel good about how we made it?
01

START WITH SOMETHING WORTH MAKING

A story, need, joke, feeling or ridiculous question gives the experiment somewhere to go.

02

TRY THINGS ON PURPOSE

Mood, color, material, era and audience help us explore without making random noise.

03

KEEP THE GOOD WEIRD ACCIDENTS

We reject a lot, keep what feels alive and keep pushing when an image still feels too expected.

04

CARE ABOUT THE DETAILS

Editing, compositing, typography, sound and sequencing are how a cool idea becomes finished work.

05

BE HONEST ABOUT THE TOOLS

AI is part of what we use—not a reason to hide the humans, effort or responsibility behind the work.

That's basically
who we are.

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